The annual Edelman Trust Barometer study uncovers the state of people’s trust in the four major institutions—government, business, NGOs and media—their expectations for leadership in the future, and the implications for business. The 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic reveals a remarkable shift in the landscape of trust since January.
On Thursday, September 17 at 4:00 PM EDT via Crowdcast, you are invited to join a special session to hear the findings of the latest Edelman Trust Barometer study.
Kirsty Graham, Chief Executive Officer of the Global Public Affairs practice at Edelman, will share this important information with IWF members. Together with her team, Kirsty is focused on helping clients – from companies to governments to NGOs – succeed in the world in which they operate by navigating change, mapping risk and communicating to their constituents through policy and public affairs campaigns.
Kirsty will discuss how people’s fears about the future and their role in it, serve as a wake-up call for our institutions to embrace a new way of effectively building trust. Jeanne Meserve, award-winning journalist and former CNN correspondent, will moderate the presentation.
WHAT: Trust and the Covid-19 Pandemic
WHEN: Thursday, September 17 at 4:00 PM EDT (for your local time, click here)
A link to view the recording will be available shortly after on the IWF Community Corner webpage, where you can find videos of all our past events.
It is advised to use Google Chrome to access this webinar. You can also use Firefox, Safari, Edge and Opera, but do not use Internet Explorer. To download Google Chrome, please use this link. We suggest not accessing the webinar via a VPN (virtual private network) and instead logging in with a browser. You can also view the webinar on the Crowdcast mobile app. For the full Crowdcast attendee guide, please click here.