SVP and Regional Chief Digital Officer
Tina Chen is SVP and Regional Chief Digital Officer at Shiseido. She has more than 20 years of consulting and corporate experience in digital transformation, innovation and strategy, covering a broad spectrum of industries including new retail, consumer goods and services, financial services and high tech. She is also actively involved in the local accelerator and startup community Tina previously served as Managing Director of Accenture Strategy & Consulting in Greater China, based in Shanghai, where she was responsible for leading digital innovation and end to end digital transformation.
Tina specializes in digital strategy, venture design, design thinking and change management of major digital transformation programs. Before Accenture, Tina had experience in strategy consulting (Boston Consulting Group), design and innovation (IDEO), and in-house digital transformation (Commonwealth Bank of Australia). Tina also co-founded a startup specializing in artificial intelligence and K-12 online education in the capacity of Chief Marketing Officer and Chief Operations Officer. Tina graduated with honors from Duke University with a master’s degree and has a Bachelor of Economics from Shanghai International Studies University. In her spare time, Tina loves to spend as much time as possible with her three boys.