Using the Power of Partnership to Drive Sustainable Change Presented by Primark, Part of Associated British Foods
In countries around the world, cotton is woven into the fabric of everyday life. While the fabric is used for everything from high fashion to hospital dressings, its cultivation can be harsh on the environment. Another issue: cotton farmers have historically been poorly compensated for their efforts. Can these two problems be addressed at the same time?
Through its transformative initiative, the Primark Sustainable Cotton Programme is proving that producing cotton can be both more sustainable AND provide economic empowerment to women. The program trains farmers across India and Pakistan in more sustainable farming practices, decreasing water, chemical pesticide and fertilizer usage and improving the farmers’ livelihoods through increased income.