The IWF community mourns the passing of IWF South Africa member Veronica Devine, a champion for equality, entrepreneur, mentor and inspiration to many. Veronica was passionate about women’s issues and leadership development. As a young female professional who faced sexism, she became her own boss and thrived as an entrepreneur. She founded Justine Cosmetics in 1973, which became a household name. Through its direct selling concept, Justine Cosmetics developed, educated and assisted women to become financially independent. Justine was eventually acquired by Avon Cosmetics Inc.