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Magdalena Donahue & Sabrina Parsons

Magdalena Donahue

Distance Running | United States


Dr. Maria Magdalena Sandoval Donahue is the Founder of Think Ubiquitous, LLC, a data visualization and communication software development company. She combines her background in geoscience, mobile technology, and art to create data visualization tools, mobile education apps, and other science outreach and education efforts. Her work specializes in interactive data visualizations, science application and community building, report automation, and (geo)science education for agriculture, resource management, ecologic, conservation and rural economic sustainability problems. Dr. Donahue has a research background in tectonics and geomorphology. She lectures at the University of New Mexico, is a consulting geologist, and is authoring two books on the geology of Colorado and New Mexico with Mountain Press, USA. Dr. Donahue utilizes her fascination with the visual aspects of Earth science data and her formal fine art education to create visualizations from Earth datasets (e.g. ocean salinity, fossil records, etc.), which she prints on fabric to create apparel. She is also an active photographer and weaver in the traditional northern New Mexico loom style.

Dr. Donahue is a 2-time Olympic Marathon Trials Qualifier, and is sponsored by Brooks Running Company. She is a USATF Level 1 Running Coach and has held a personal coaching business since 2014. In college, Dr. Donahue specialized in the 5000m and her great love, cross country. She qualified for the NCAA Division 1 Nationals both in cross country and indoor/outdoor track while at the University of Oregon (2001-2005). Her love of running began while watching her father, 1980 Olympic Marathon Champion, Anthony Sandoval, compete. Dr. Donahue is presently training for a third Olympic Trials qualifying marathon, in spring 2019. A native of northern New Mexico, growing up in the mountainous landscapes of Truchas and Los Alamos were the basis for much of her curiosity about and appreciation of Earth processes; her family and cultural ties also ground her interest in increasing science awareness and usability for rural and diverse populations.

Sabrina Parsons

CEO | Palo Alto Software


Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that was acquired by Palo Alto Software in 2002. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions, and founder of her own Web consulting company, Lighting Out.

She is a staunch supporter of entrepreneurs, and supports entrepreneurial organizations. She is President of the Princeton Entrepreneurs Network. Sabrina has also chaired and sponsored both the Princeton Business Plan Competition and the Willamette Angel Conference in Eugene, Oregon for several years. She additionally gets invited regularly to participate as a judge for other business plan competitions across the U.S., as well as to speak on business planning, leadership, and women in technology.

Sabrina believes in community involvement and is helping and volunteering in different organizations in Eugene, OR to help further economic development and public education in the community. She sits on the Board of Directors for the Eugene Area Chamber of Commerce, on the Board of Directors for Whole Earth Nature School, and has been nominated by the School Board to join the budget committee for the 4J School District (since January 2012). She is also the technology adviser for the Fox Hollow Charlemagne Elementary School Parent-Teacher Association.

Sabrina blogs at and Forbes Women, where she writes about running a business while balancing her business life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys’ energy.

She is a graduate of Princeton University.

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Magdalena Donahue & Sabrina Parsons
Magdalena Donahue & Sabrina Parsons
International Women's Forum