Hosana Fieber - USA | Chief Financial Officer, Tervis
Hosana Fieber is the Chief Financial Officer at Tervis Tumbler, the original manufacturer of reusable double-walled, insulated plastic cups, based in Sarasota, Florida, USA. In this role, she leads the finance and information technology department. Using her passion for sustainability, Hosana has also spearheaded a new initiative to accelerate Tervis’ elimination of single-use plastics from the operations floor and product packaging. To further Tervis’ reputation as an eco-friendly company, Hosana implemented a program to manufacture recycled items with all product returns through their lifetime guarantee program.
Hosana began her career almost 18 years ago in public accounting at Kaufman Rossin, a reputable regional firm in Coral Gables, Florida. Later, she moved to Dixon-Hughes in Charlotte, North Carolina, to work in consulting. She then transitioned to the manufacturing industry and returned to Florida. She has worked with ASO, a global private label bandage manufacturer, and Tervis. In both industry positions, she worked with “Made in USA’’ companies that import raw materials from abroad. Although U.S.-based manufacturing is her professional expertise, she continues to concentrate and learn more about foreign supply chain improvements. Hosana has a Bachelor of Arts from the University of Miami and a master’s degree in Business from Florida State University. She lives in Sarasota, Florida, with her husband and four children.
Claudia Valderrama - IWF Oregon | CFO, Wieden+Kennedy
Claudia Valderrama is the Global Chief Financial Officer for Wieden+Kennedy. In this role, she oversees the finances of all the offices in the network and is involved in all major decision-making as part of the global team. Claudia believes valuing creative over the bottom line ends up bringing the agency more billings in the long run. In 2016, she was named a W+K stakeholder (partner).
Born in San Francisco, California, Claudia spent her childhood in Managua, Nicaragua, before returning to the Bay Area to earn a business degree from Golden Gate University. Somewhat by accident, she landed a job in advertising at independent agency Mandelbaum Mooney Ashley. A year later, she stepped in as controller.
After a short stint at Atlas Advertising, Claudia spent the latter half of the 1990s as the Finance Director at Legas Delaney overseeing all accounts, including Adidas’ global business. This was followed by eight years as a CFO with the Grey family, starting at Winkler and then taking over at Grey San Francisco, where she was part of the team that consolidated brand creative with interactive and traditional with direct media, years before “integrated marketing” was an industry buzzword. In Fall 2007, Claudia returned to her independent roots, joining W+K as the global CFO.